Client: Gillette Agency: VaynerMedia Role: Senior Art Director
Who says you should only look your best on game day? This generation’s game face doesn’t take days off. Get Ready WithGradey Dick as he teaches basketball legend, Tracy McGrady about the next generation of shaving, GilletteLabs.
We extended our “Next Generation” campaign to Quebec using recognizable talent to the region, Montreal Canadiens beloved @RafaelHarvey-Pinard, who vent viral for hand delivering pizza’s from his parent’s pizza shop during Covid. In the spot, Rafael delivers a pizza to his aunt who greets him with a “la bise” (cheek kiss) and immediately notices his shave, convincing her to upgrade her husband’s razor to GilletteLabs.
